For Google Play Games, we built a scalable creative system that stayed consistent at its core while flexing to transform for every title it touched. One structure. Many identities.
Style Frames
Highlights
We treated the logo like it was playable. It’s layered. It’s nuanced. It can handle a little chaos. Just like the games.
Animation Details
Credits
Executive Creative Director: Marcel Ziul
Executive Producer: Alex Gorodetzki
Creative Director: Lucho Suarez
Head of Production: Addie Stevenson
Producer: Liza Tugangui
Design: Karen Nakada, Paula Vidal, Erika Morales, Flor Tasso, Josefina Llano, Paul McMahon, David Mallen
2D Animation: Daniel Duda, Luis Vilani, Rafael Morinaga, Ricardo Mendes, Adelir Boeira, Hyeonbin Kim, Anderson Alves, Gabriel Felix
3D Animation: Jonah Hall, Tyler Heacox, Mauro Borba, Thiago Barros
Compositing: Luis Vilani, Rafael Morinaga, Daniel Duda, Ricardo Mendes, Larissa Teixeira
